Everybody likes to eat, and it’s one of the most basic necessities of life! In the beginning, it may seem like creating a restaurant logo or branding a food service company is simple.
However, it seems that the only thing that people enjoy as much as eating is opening restaurants to serve others. If you include both fast-food and sit-down restaurants in the United States, there are more than 660,000 restaurants in operation! It is estimated that there are at least 15 types of restaurants, with a wide range of cuisines from around the world, including everything from Italian restaurants to Scandinavian eateries, and many more in between.
How do you come up with the best restaurant logos for a specific eatery when you have so many options to choose from?
There is a wealth of information about restaurant logos here, including step-by-step instructions and examples of successful logos. Basically, this is all you need to know as a restaurant logo designer.
How to Make a Restaurant Logo from Scratch
For a process that can be completed step by step, starting with the basics is always a good idea. There is no difference in logo design.
As with any other type of business, creating a great restaurant logo isn’t any more difficult than creating a logo for any other type of company.
These are the first steps in creating a successful logo. Next, we’ll focus on the specifics that will help you make smart design decisions, depending on the kind of restaurant you’re designing for.
One of the first things to do is to look at the restaurant’s brand, which includes its type of establishment, its menu, its target audience, and the personality that embodies the brand.
The second step is to conduct market research on potential rivals. ‘
The third step is to come up with ideas and prototypes. It’s always a good idea to sketch out your ideas first.
Step four: Choose a few of your best ideas and further develop them.
This is the final step in the process of creating a logo that represents the brand and has been approved by the restaurant or brand owner.
Once you’ve completed the initial stages, these steps can be quite straightforward. When it comes to actually create a product, such as by using software or a restaurant custom logo designer, this is the most straightforward part of the process.
In the end, the challenge is to combine all your market research and inspiration into a piece of design and select the right elements to create the perfect representation of the brand. Simply looking at common, popular, or traditional design elements that are associated with a restaurant type can be a time-consuming endeavor!
When it comes to logo design for restaurants, we’ve compiled inspiration and research on individual elements, for the most popular restaurant types and types of cuisine. Get down to the nuts and bolts.
More or less, depending on how you look at it, there are seven major types of logos, which are the most commonly used in the restaurant industry. In the end, however, only a few of these can be applied to the restaurant industry immediately.
The mascot is the most common type of restaurant logo. The “face” of the brand is represented by a cartoon character in this type of logo. It’s commonly used in the logos of fast food and family-style restaurants.
Symbolic typeface or typeface. The name or initial letter of the brand is used as the logo in this type of font-based logo.
Mark of the cross. The dual-element logo created here can be used in its entirety or in part. With a wordmark and some sort of symbol or icon, it’s common.
However, you may also come across a symbol or icon logo without a wordmark attached. You’re more likely to see one if it’s part of a combination mark, with the wordmark portion removed for that specific use.
Fonts for restaurant logos that include wordmarks and letters will be discussed later in this article. Let’s begin with a look at restaurant logos and symbols first, because they require a more in-depth examination.
Types of symbols and logos used in restaurant logos, as well as their meanings
You can create a logo for a restaurant in a wide range of styles, such as modern, classic, futuristic, pixelated, simplified, vintage, retro, and even hand-lettering. All of these styles are viable options.
The list could go on and on.
The inspiration for your restaurant logo should be examined before deciding on a design style for the logo itself. What are some of the most well-known restaurant logos, and why are they so well-known? What are some of the most common symbols used to represent different restaurants? What’s the underlying message they’re sending?
Let’s begin by looking at some of the most common types of graphics.
Icon. This is a representation of a real object in the real world. There are many examples of this, such as the hamburger symbol for a hamburger restaurant’s logo.
Symbol. In order for the viewer to understand what this is all about, they must first learn about it. Because it doesn’t say “copyright” directly, you have to learn what the symbol stands for before you can decipher what it stands for. Symbols, like the Nike swoosh, can represent abstract ideas or values.
There is no right or wrong answer here; the importance of making a decision goes back to what inspired the logo in the first place. There are a variety of ways in which a restaurant’s brand personality can influence the logo design, from a more traditional and obvious approach to a more free-form personality that allows for symbolism. Is it a matter of brand?
There are many ways to incorporate symbols into your design, such as by using a mascot logo, for example. There is a strong connection between the public perception of KFC and Colonel Sanders, but you can’t actually buy Colonel Sanders from the chicken restaurant chain (at least, as far as we know).
Symbols and icons of various kinds can be found in different restaurants. Based on the type of restaurant, culture, and nationality, we’ll look at a few common restaurant logos. These well-known restaurant logos serve as inspiration for developing new logos for upcoming restaurants.