The Super Bowl odds are usually what most people focus Apple Music on when thinking about the big game, but it’s not the only thing going on. The Super Bowl refers to the actual football game played by two teams, but there is so much more to it.
Super Bowl Sunday is one of the biggest days of the entire year, and it’s a massive production. The Super Bowl Halftime Show has taken off a life of its own in recent years, and that should be the case yet again in February 2023.
This year’s version of the halftime show is going to look a bit different though, as Pepsi is no longer the title sponsor. That now belongs to Apple Music, and it should create a new and exciting look to one of the biggest music events of the entire year.
Apple Music has access to nearly 100 million different songs, and that also allows the company to work with some of the biggest artists in music. The NFL and Apple Music were able to sign a multi-year deal, but there will be some pressure on the new partners to deliver in a big way in the first year.
Once the new partnership was announced, it wasn’t long before rumors started to swirl about which artist would be chosen to perform. When the final announcement came, it was one that was unexpected but also one that was celebrated.
Rihanna Tabbed to Perform
Rihanna has been selected as the Super Bowl Halftime Show performer for the music event that will take place at State Farm Stadium in Glendale, Arizona. What will make this performance unique is that it will be the first performance for Rihanna since 2018.
Rihanna hinted at being selected on Instagram after posting a picture of a football, but nothing else was said at the time. Apple Music finally came out and made the announcement, and then the NFL confirmed the identity of the performer as well.
There is usually a big production and a news release when a performer is chosen, but fans were left without anything from Rihanna for more than a week. TMZ was finally able to catch up with the star, and she expressed excitement and nervousness about the upcoming performance.
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Rihanna just had a child back in May with fellow recording artist A$AP Rocky and fans immediately wondered if the duo would perform together during the halftime show. It’s extremely common for special guest appearances to take place, and Rihanna will have plenty of options to choose from through her friendships and others on her record label.
Swifties Sitting Out
The first name that was rumored to be playing at the halftime show was Taylor Swift, and that rumor was started by her fan club, “The Swifties.” Swift has been a popular choice over the past decade, but she was never chosen to be the special performer.
It was confirmed that Swift was asked to headline the 2023 Super Bowl Halftime Show, but the artist turned it down. Swift is working on recording another label and didn’t believe that she would have enough time to prepare for the massive performance.
Now that Apple Music has taken over the Super Bowl Halftime Show for the NFL, Swift is expected to continue getting asked to be the headlining performer in the future.
Tough to Top Last Year
There have been some major flops at the Super Bowl Halftime Show, but that wasn’t the case for the performance that took place in 2022. SoFi Stadium in Englewood, CA, was the site of last year’s Super Bowl, and five legendary Hip Hop artists took the stage.
Dr. Dre and Snoop Dogg were two of the biggest names that were on the stage, but they were joined by Eminem, Kendrick Lamar, and Mary J. Blige. There was also a guest appearance from 50 Cent, and it will go down as one of the best shows of all time.
This won’t make the performance from Rihanna any easier as she will have a tough time trying to top that one.