Businesses big or small only see success if they are marketed well. Businesses have shifted from handing visiting cards, printed bags, or pamphlets to using the internet. A new age retailing style has been adopted by many businesses called Digital marketing. With the change in times, there is advancement in digital marketing techniques.
With tools like video ad creator, keyword planner, web designer, web page optimizer, etc., the potential of internet marketing has enhanced further. Notably, this is the best time for small businesses to make a breakthrough in lead generation. Therefore, a noteworthy digital presence will expand a brand’s stretch and retain it to guarantee a growing revenue.
Here are the eight best digital marketing strategies for small business lead generation. Before that, we will understand what a small business and lead generation is.
Significance & Standards Of Small Businesses
In India, small businesses stand as the spine of the economy. Besides contributing to the GDP, it is also developing employment. If we talk in numbers, then the micro, small and medium businesses contribute about 30% to India’s GDP, approximately 45% to the manufacturing results, and roughly 48% to the exports.
MSME revised its standard for classifying small businesses from 1st July 2020. The new standard states that based on the investment in equipment and turnover, any small, micro, or medium business can begin either as a manufacturing or service unit.
Meaning Of Lead & Ways To Lead Generation
Now, let’s understand the meaning of the term lead and lead generation in the marketing world.
- A lead is part of the life cycle of a visitor converting into a buyer. In simple wording, anyone who displays curiosity in a business’s product or services in any way and form is called a lead.
- Businesses approach a lead by introducing any personal information like a proposal, trial, or subscription.
- A visitor can easily turn into a buyer when small businesses publish offers on products and services, provide free samples, spread awareness through blog posts, emails, newsletters, ebooks, guides, etc., posts testimonials, and reviews of customers.
- Lead generation draws candidates to a business, boosts their interest, and finally turns them into lifetime customers.
- Tools that can digitally help lead generation are video ad creator, keyword planner, web designer, web optimizer, etc.
Best Digital Marketing Strategies For Small Business Lead Generation
It is observed that large-scale business upgrade their lead generation by spending a great deal on advertisements and PR. At the same time, small businesses can’t pay for that. Let’s understand how digital marketing can help small businesses get off the ground and finally make a good time by outsmarting competitors rather than outspending.
Create & Optimize A Website With Basic SEO
Start by creating a webpage and optimizing it with descriptive title tags and meta descriptions. Attract viewers to the website by enabling and encouraging them to post their feedback and testimonials.
Finally, enlist the business on some online business directories. They advertise a business directly to the customers, which is ideal for lead generation and provides an immediate boost to the business online.
Create Blog Posts For The Website
Invite more visitors by spreading awareness through blogs on the website. The blog’s content can be in the form of an article, podcast, video, infographics, etc. Don’t forget to increase the content’s search ranking with intelligent use of SEO.
Collaborate With Pertinent Websites
It is useful to make the business evident on pertinent websites of publishers and share expertise with them for free in the form of guest posts. Local printing agencies can be approached, but make sure to mention the business’s name on the prints. Also, try to involve some resourceful links that can benefit the readers of your blogs.
Come To & Scale The Social Media
The social media platform you choose to scale the business on affects the stretch of the business digitally. Therefore, select a social media platform that effectively serves the brand’s purpose and attracts buyers.
Marking the presence is not enough. It is important to regularly post on these platforms and promote the products and services. For better results, it would be beneficial to reach out and work together with influencers who will help the business use their popularity.
Cultivate Paid Search & Social Media Ads
Invest in paid search ads by examining methods that reduce pay per click and increase the return of investment (ROI). Google Ads, for example, comes as the best option in the beginning. With time increase your engagement with names like Facebook, Instagram, Twitter, Linkedin, Pinterest, Youtube, etc. The ads must be made interesting and inviting for promising results.
Tools like a video ad creator and many others come in handy and help with the job. With over 86% of marketers saying that videos have helped them generate leads, video ads are important for reaching a large audience and generating leads. Small businesses can gain a lot of momentum on social media with such tools.
Commit To Events To Increase Visibility
For a global mark, it is advisable to engage with the consumers worldwide by hosting webinars, conducting conferences, speaking at local events, or hosting live streams on social media platforms. Strengthen the business’s individuality on global platforms and occasions where you directly interact with the attendees and pull their attention towards the business.
Capitalise The Email Marketing Effectively
The traffic that gets to the business through email marketing comes with some credentials as they are the customers who have made it to the opted list of your business. Engage with them more by sending newsletters and thoughtful emails to inform them about useful information, offers, deals, etc. Remember, once you successfully give buyers a purpose to return to your website, many leads can be generated.
Create A Community Of Supporters
Digital marketing is a lot about building relationships. Therefore, look out for suitable projects to co-host events, co-create content, and make alliances. Make it a point to occasionally invite experts and well-known people to write guest posts for the business website. Most importantly, if you want to have a promising digital presence, don’t look for returns only. Be supportive of people in the same field to build a strong community.
We hope we were able to benefit your small business with the above strategies and that now it spreads like wildfire while working for the welfare.